Arhitektonski fakultet je partner u projektu MEDiterranean 4 REGENerative Tourism and Culture.
Koordinator projekta/ Project coordinator:
Regione del Veneto _ Veneto Region
Partneri/Partners:
1. Università Iuav di Venezia _ Univerzitet u Veneciji
2. Muzej za arhitekturo in oblikovanje Ljubljana, Slovenia_ Muzej za arhitekturu i oblikovanje, Ljubljana, Slovenia
3. Municipal Company of Initiatives and Business Activities of Malaga, Španija
4. University of Sarajevo _Univerzitet u Sarajevu, Arhitektonski fakultet
5. Tourist Board of Split-Dalmatia County_ TURISTIČKA ZAJEDNICA SPLITSKO-DALMATINSKE ŽUPANIJE
6. Region of Epirus, Greece _ Regija Epirus, Grčka
7. Open Tourism Lab France, Francuska
Sustainable and regenerative tourism requires a radical cultural change and a process of transmitting new values related to sustainability. The radical change on how cultural institutions and tourism industry are interlinked can have an impact on host communities, the environment and travelers themselves. In fact, tourists in the Mediterranean area do not only represent economic wealth for the territories they visit but they are people who can directly and indirectly experience sustainability values during their travel experience. The challenge is, therefore, to lead the transition of the Mediterranean basin into an ecosystem for concrete social and cultural innovation processes. The project is in line with the specific objective 2.4 of EUROMED, promoting the cultural transition towards a climate change adaptation and resilience, fostering regenerative tourism models aimed at minimising the negative impacts of climate change and environmental risk, capable of generating positive impacts on climate, environment, society and culture. The EU Strategy for Sustainable Tourism clearly underlines the need to encourage participation and adoption of good practices through tools and initiatives to assess the economic, social and ecological impact of tourism-related activities, involve travelers and enable both travelers and tourism companies to understand their environmental footprint. Moreover tourism is framed as in its cross-cutting nature in fields such as agriculture, transport, culture, maritime, regional development, employment and climate. Following the New EU Strategy on Adaptation to Climate Change, it is crucial to stimulate cooperation between regions helping to better monitor the adaptation to sustainability with homogeneous processes and values. It is therefore strategic to root the values of sustainability and, in particular, the goals of Agenda 2030 on a cultural level, through the synergies that can be created among the tourism value chain. By relating the two strategies, cultural transformation involving the Mediterranean area can be a great
opportunity to activate regenerative tourism models, based on processes of harmonization of cultural values around sustainability. By directly involving the entire tourism industry from the companies to the cultural institution and the tourist, it is possible to create lifelong awareness and learning opportunities on sustainability. MED4REGEN project is in line with the Community4Tourism and Dialogue4Tourism governance projects, which define the achievement of operational tools to be shared between institutions and governance. The project envisages the creation of a replicable and implementable collaborative mechanism, already explored in previous cooperation projects, between Cultural Heritage and tourism enterprises to spread the values of sustainability. The project acts for territorial cohesion on these issues by creating several transnational capacity building programmes for the different categories of stakeholders involved, i.e. museums and heritage sites, BSOs, SMEs and local policy makers. Museums and heritage sites in particular are recognised as playing a crucial role in this process of cultural transformation. In line with the latest ICOM definition of a museum formulated in 2022, museums are in fact attributed functions such as diversified experiences for education, knowledge sharing and concepts and values such as accessibility, inclusiveness, diversity, community participation and sustainability. The output of this vision is the creation of an ecosystem in which museums and heritage organisations play as cultural hubs and enablers of transdisciplinary pilot projects for BSOs, SMEs and Policy Makers to spread the cultural change necessary to adopt a lifestyle and consciousness of sustainability